OTT Trends and the Growth of FAST Streaming Services

Nowadays, OTT platforms are gaining huge popularity among people.

Especially after the COVID-19 pandemic, people spent more time at home, which greatly increased demand for OTT platforms.

OTT platforms offer multiple contents via the internet.

Netflix, Watcha, and TVING are 대표 examples.

Compared to cable television, viewers can select content whenever they want.

Multiple reasons explain the rapid growth of OTT services.

One reason is that a wide variety of genres are available in one platform.

Users can pick movies, dramas, or shows according to their interests.

Another benefit is its lower cost compared to classic TV services.

The convenience of watching anytime and anywhere on smartphones or tablets is another advantage.

As OTT prices continue to rise, users are becoming more cost-conscious.

As a result, attention toward free services is increasing.

Free platforms supported by ads let people watch without cost.

This is especially attractive to users who care about budget.

Recently, FAST services have gained attention as an example of ad-based streaming.

For example, KT launched a FAST service called “Gi Live,” drawing public interest.

As the traditional market slows, FAST is becoming a new profit model.

The main benefit of free platforms is zero subscription fees.

It also offers various content, expanding user choice.

However, users must watch advertisements, check here which can be inconvenient.

In addition, the quality can be inferior to premium platforms.

In the future, both OTT and free streaming services will continue to evolve.

Free models could gain stronger popularity.

Enjoying content without financial pressure is a strong advantage.

I believe harmony between paid and free services is essential.

Blending both models offers better choices to viewers.

I look forward to seeing how the streaming industry develops in the future.

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